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Olga KatsnelsoN

Olga founded Postcard Communications in 2005 with the goal of creating a public relations agency where clients, colleagues, and journalists could engage in an intelligent, productive, and hopefully sometimes humorous dialogue about the hospitality industry.

A strong believer in a personal and customized approach to each campaign, she keeps the client roster small, ensuring plenty of direct contact and careful attention to detail. Postcard’s clients may be leaders in their fields or emerging talents that show an abundance of promise, and what they all share is tremendous skill, creativity, and heart. 

Olga began her PR career at New York's KB Network News and then moved on to Bullfrog + Baum, serving as an account director there for half a decade. During her time in New York, she worked with noted chefs like David Burke, Todd English, Bobby Flay, Patricia Yeo, Roger Vergé, and Geoffrey Zakarian.

Prior to entering public relations, Olga did bilingual refugee resettlement work, assisting recent émigrés from the Former Soviet Union, and working with the same agency that resettled her own family when they immigrated from St. Petersburg, Russia. In addition to working with refugees, she has served as a Russian translator for various clients ranging from nuclear engineers to Olympic athletes. 

Olga studied at Georgetown University, majoring in Art History and competing on the varsity sailing team. She serves on the Good Food Foundation's Advisory Board as well as on the board of Berkeley's Badè Museum. In 2018, she was inducted into the esteemed Les Dames d'Escoffier. 

 

Isabel Baer

Isabel grew up in Zurich, Switzerland and inherited her passion for food from her mother who was a chef, as well as from her frequent travels, trying new cuisines while immersing herself in foreign cultures.  Seeking to pair her passion for the culinary world with her digital marketing and photography skills, Isabel pursued a career in the PR industry. She joined Postcard Communications after graduating from American University in Washington D.C. with a degree in Strategic Communications & Public Relations and a minor in Marketing. Through internships with Bullfrog + Baum, Made In Cookware and working for SoMa StrEat Food Park and SPARK Social SF, Isabel has quickly immersed herself in the local and national food scene. In her free time, she can be found experimenting in the kitchen, exploring farmers markets, traveling to new destinations, and of course,  documenting everything along the way.

 

Isabel Baer
 
Tara Blazona

Tara blazona

Tara got her start in restaurant PR in 2008 at San Francisco’s Rivera Public Relations. As the Bay Area was coming into its own as a culinary destination, Tara was working with some of the city’s buzziest restaurants like Beretta, Dosa, and Mamacita. From here, she joined Kristen Green PR, a consultancy focused on winery and hospitality clients. She worked with many of the wineries in the Constellations brand portfolio and also branched out into book publicity. In 2011, she joined Postcard Communications, where she worked with emerging artisanal food and spirit companies, cookbooks, and more than 30 restaurants in the Bay Area, New York, and beyond. In early 2015, she left food and restaurant PR to launch a furniture startup with her husband called BenchMade Modern. But just a year later, she felt the pull back to her true passion — food — and rejoined Postcard Communications.

A true Southerner at heart (raised in Jackson, Mississippi) she has a deep appreciation for food history and culture and has a passion for exploring regional and global cuisines. She is a graduate of the University of Georgia’s Grady College of Journalism and Mass Communication where she earned a degree in Public Relations.

 

 

Hannah davitian

Having grown up in the Bay Area, Hannah developed an appreciation for food at an early age.  She grew up going to farmers’ markets and watching Julia Child and Jacque Pepin concoct elaborate dishes on TV.  Her interest in all things epicurean would only grow from there. Hannah’s introduction to the food industry came via event production for the Eat Real Festival and the Good Food Awards where she managed chefs and food artisans for multi-day events.  From there, she went on to work as Executive Assistant at Belcampo Group, Inc., a company that owns and operates innovative agricultural ventures across the globe. At Belcampo, Hannah gained further experience in public relations and marketing having coordinated multi-spread photo shoots, developed marketing materials and managed social media platforms.

Hannah studied Psychology at Harvard University but was eager to enroll in all food related courses during her time in Cambridge.  In 2010, she conducted an anthropological thesis on the ideological significance of handcrafted foods in the Northeast.

Hannah Davitian
 
Madeline Wheeler

madeline wheeler

A San Francisco native, Madeline was immersed in the Bay Area’s food and restaurant scene as a child. Captivated by the energy of the industry, she sought to learn about it firsthand, gaining experience working at Park Tavern and CUESA. Uniting her interest in food with her passion for creative storytelling, Madeline explored San Francisco’s editorial landscape with internships at 7×7 and Gluten-Free Forever (GFF) Magazine. Prior to Postcard, Madeline worked at Coupar Communications, a firm specializing in public relations for interior design and architecture firms, where she worked with clients such as Kendall Wilkinson Design and The Wiseman Group to secure press features, prepare marketing materials, and develop comprehensive digital brand identities.     

Madeline graduated Phi Beta Kappa from Johns Hopkins University, where she majored in Writing Seminars. While in college, she served as a staff writer for The Johns Hopkins News-Letter and local arts and culture blog BmoreArt.


Associates 

helen baldus

Helen is a New York-based public relations consultant that specializes in media relations in the food, beverage and hospitality industries. Most recently she was the Media Relations Director at Watershed Communications, where for three and a half years she ran a NYC satellite office for the Portland, Oregon-based brand strategy and communications agency. Prior to that, she worked at Bullfrog + Baum in various positions over the span of nine years, contributing to the PR campaigns of nationally recognized chefs, restaurants, and cookbook authors.

Before embarking on a career in public relations, Helen spent five years as a professional cook in restaurants in San Francisco, including Jardinière. Helen is recognized among media colleagues for her no-nonsense, straight shooter approach that delivers results. She holds a Master of Arts in Food Studies from New York University and a Bachelor of Arts in History and Anthropology from McGill University. Professional memberships include the International Association of Culinary Professionals (IACP) and the Toklas Society for Women in Food. 

Helen Baldus
 
Chloe List

Chloe List 

Chloe's sharp wit and design aesthetic, coupled with a fangirl-esque love of food, culture, and social media, make her perfectly suited for her work with Postcard Communications. Previously, she worked at Chicago's One Off Hospitality Group as Digital Media Manager where she oversaw the social media and online presence for eight unique concepts. A graduate of the University of Illinois at Urbana-Champaign with a degree in Advertising, Chloe refined her graphic design skills working for The Everygirl, Time Out Chicago, and CS/Modern Luxury. When not photographing or talking about food, Chloe enjoys traveling, overusing salt, good coffee, and crafting food puns. To see some of her work, visit chloelist.com.  

 

Debbie Rizzo

Debbie has a deep expertise in working on national beer, spirits, and wine clients. She specializes in public relations, Mixology Relations™ , event planning, brand development, and bar/sales development for beverage clients.

A native New Yorker, Debbie spent a decade in Boston working with Samuel Adams Boston Lager managing the national launch of Sam Adams Light and the national launch of two of the brewery's "extreme beers", Utopias and Millennium. More recently, she has overseen the stateside launch of Trumer Pils beer, Concannon Irish Whiskey, Bols Genever, the redesigned bottle launch of Plymouth Gin, and the New England launch of Peet's Coffee & Tea. 

Debbie has spent her career cultivating strong relationships with key beverage media and the mixologists/bartenders/bars they look to for inspiration. She is an active member of the U.S. Bartender's Guild and worked as media and event organizer at the industry taste-maker events Tales of the Cocktail, San Francisco Cocktail Week, and the first Boston Cocktail Week.  Whether behind the stick, the copy desk, or the social media feed, Debbie is plugged in to a wide and loyal network of beverage enthusiasts that is always open to new ideas and spirited discussion. 

Debbie Rizzo